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A documentary filmmaker by training, Lynn
Burnstan is the managing director of UCSD-TV.
In 1993, she joined the UCSD-TV team and
began creating a unique television station
that provides the San Diego area with
locally produced, regionally focused programming
on a wide variety of topics. Today, she
manages the staff and budget of the station.
Previously, she produced and edited award-winning
films in Chicago, New York, Los Angeles
and San Diego for television, film festivals,
corporations and commercials. A longtime
resident of California, she has a B.A.
from UCSD and received her MFA from the
School of the Art Institute of Chicago.
| Q |
UCSD-TV recently won five Emmy Awards for the program "When Things Get Small". It won in every category in which it was nominated. Describe the show and how it feels to win all five nominated categories? |
Burnstan:
“When Things Get Small” is an
innovative program that uses a variety
of comic inventions and special effects
to explain the concept of “nano” to viewers
of all ages. Renowned UCSD physicist Ivan
Schuller and UCSD-TV’s science producer
Rich Wargo formed “Not Too Serious Labs”
and produced this wonderfully wacky program,
funded by the National Science Foundation,
with additional help from Calit2 and the
UCSD Division of Physical Sciences. Hosted
by UCSD alumnus Adam Smith, “When Things
Get Small” takes a comically corny romp
into Professor Schuller’s real-life quest
to create the smallest magnet ever known.
Based on the success of this program,
we’re already looking ahead to the next
installment in the series, “When Things
Get Big,” a comical exploration of the
gigantic machines used to investigate
matter. Winning the Emmys in all nominated
categories – for the program, special
effects, photography, lighting, and performance
- is a tremendous accomplishment and a
wonderful validation of the idea of creating
science programming that entertains while
it informs. It also makes us proud that
we can make a program about such a complicated
subject and still make it accessible to
the general public. “When Things Get Small”
is available for viewing on-demand and
video podcast at www.ucsd.tv/getsmall.
| Q |
What other types of programming does UCSD-TV offer? |
Burnstan:
UCSD-TV’s programming is as diverse as
the campus itself. Every evening from
8 to 10 p.m., UCSD-TV focuses on a different
subject area, with Public Affairs on Mondays,
Humanities on Tuesdays, Science on Wednesdays,
Health and Medicine every Thursday, Arts
and Music Friday evenings, and commercial-free
world cinema on Saturdays. On Sundays,
we replay programs from the preceding
week. We also cover events on and around
campus, and feature UCSD faculty, researchers
and visitors exploring a wide range of
hot topics: performing arts, local and
national politics, the humanities, and
important health and science issues. Every
weekday from 5 to 6 p.m., we present world
news from France, Germany, Italy and Spain.
| Q |
Where do you get the ideas for your programs? |
Burnstan: On a campus as vibrant as UCSD, in a community as thriving as San Diego, there is no shortage of worthwhile ideas. Our challenge is choosing which to pursue and how to pay for the production. To do that we have four outstanding producers who develop programming in their respective areas, often with faculty or community partners. Working with a partner not only affords better opportunities for underwriting the production of programs, but also taps into the vast intellectual and creative capital available to us.
| Q |
How many new programs does your station produce every month? |
Burnstan: We premiere 10 to 20 new programs a month. In addition, we add programs that come our way from UCTV, the systemwide satellite channel featuring programs from throughout the UC system, and other sources of programming such as the United Nations, the French Embassy, CUNY and many others.
| Q |
What makes UCSD-TV unlike anything else on local television? |
Burnstan: As a university-based station we have unusual access to speakers, performances and renowned experts that other stations simply don’t have. Our non-commercial status enables us to devote significant airtime to in-depth coverage of new ideas, key issues and emerging and established talents. Collaborations with eminent faculty and distinguished community institutions put us on the cutting-edge of information and entertainment.
| Q |
What are the advantages and challenges of being a university-based station? |
Burnstan: As a vital part of UCSD, we are fortunate to be at the center of new thinking and fresh ideas and we can act as a window to important events on our campus and in our community. We are able to push the envelope technologically and have done so on UCSD-TV and UCTV with moving video over the Internet, exploring innovative ways to archive digital content, and expanding into podcasting and other video-on-demand outlets such as Google Video. Our biggest challenge is continuing to find the resources that allow UCSD-TV to thrive. In addition to supporting programming, we will soon need to upgrade our old analog transmitter to a digital one, and need to keep up with all the digital technology that helps make our programs accessible in many ways and preserves them for the future.
| Q |
How do people tune in to UCSD-TV? |
Burnstan:
UCSD-TV is available on cable,
UHF channel 35 (no cable), and on-demand
at www.ucsd.tv. We can be seen on Cox
Digital channel 135 all day, every day.
Time Warner subscribers get UCSD-TV on
channel 18 everyday from 4 p.m. until
midnight. Adelphia’s Del Mar subscribers
get UCSD-TV 24 hours a day on channel
68. If you are an Adelphia subscriber
in Carlsbad or elsewhere, visit us on-line
at www.ucsd.tv/adelphia
to find out how you can help bring UCSD-TV
to your channel line-up. If you get your
television off of an antennae (no cable),
tune in to UCSD-TV all day, every day
on channel 35. If you are out of the San
Diego area, many UCSD-TV programs appear
on UCTV through the DISH network (ch.
9412) and on cable systems throughout
California.
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